Strategic Marketing, Brand Management and Public Relations

Course Ref: PR.4   Course Subject: Register for this course

Dates for this course

06/02/12 - 17/02/12

05/11/12 - 16/11/12

Who should attend:

  • Those whose work involves the planning and implementation of marketing, advertising and public relations operations

Course objectives

  • To carry out a successful integrated marketing campaign
  • To detail the elements of the promotional mix including PR
  • To use advertising to reinforce the marketing operation
  • To understand the relevance of consumer behaviour theory
  • To learn the essentials of planning a campaign
  • To effectively allocate resources
  • To assess and select outside advertising and PR agencies

Course content:
 

  • Segmentation, targeting and positioning
  • Consumer behaviour
  • An overview of key marketing concepts
  • Marketing research
  • Integrated Marketing Communications
  • Product/brand management
  • Public Relations
  • Writing marketing, advertising and public relations plans
  • Media selection
  • Sales promotions
  • Direct marketing
  • Public relations and its contribution to the marketing mix
  • Segmentation, Targeting and Positioning
  • Promotional Planning
  • Planning the Advertising Campaign
  • Media Selection
  • Sales Promotion
  • Public Relations and its Contribution to the Marketing Mix
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I had a wonderful time training here. The place is great. The lecturers are friendly, helpful and are able to present their subjects well. I really had a wonderful time here and I would like to thank LCT for all the things they have done to make us feel at home. Thank you.

Investment Officer – Brunei Investment Agency