Strategic Marketing, Brand Management and Public Relations

Course Ref: PR.4   Course Subject: Register for this course

Dates for this course

05/11/12 - 16/11/12

Who should attend:

  • Those whose work involves the planning and implementation of marketing, advertising and public relations operations

Course objectives

  • To carry out a successful integrated marketing campaign
  • To detail the elements of the promotional mix including PR
  • To use advertising to reinforce the marketing operation
  • To understand the relevance of consumer behaviour theory
  • To learn the essentials of planning a campaign
  • To effectively allocate resources
  • To assess and select outside advertising and PR agencies

Course content:
 

  • Segmentation, targeting and positioning
  • Consumer behaviour
  • An overview of key marketing concepts
  • Marketing research
  • Integrated Marketing Communications
  • Product/brand management
  • Public Relations
  • Writing marketing, advertising and public relations plans
  • Media selection
  • Sales promotions
  • Direct marketing
  • Public relations and its contribution to the marketing mix
  • Segmentation, Targeting and Positioning
  • Promotional Planning
  • Planning the Advertising Campaign
  • Media Selection
  • Sales Promotion
  • Public Relations and its Contribution to the Marketing Mix
Download Our 2008 Brochure

Other courses in this subject

This course has helped me develop the necessary time management and organisational skills for my job. I appreciate LCT’s personnel and hope to re-attend next year on a longer course.0BUAdministrator

Mabruk Oil Operations, Libya