Dates for this course

18/06/12 - 01/01/70

20/08/12 - 31/08/12

29/10/12 - 09/11/12

Who should attend:
• In-house public relations executives:
  - who advise at Ministerial level in government departments
  - who advise at top management level in other organisations
  - who are owners or account directors in public relations consultancies
• Company directors and others in senior positions needing to understand strategy
• Anyone else with a need to understand the essentials of this strategy

Course objectives:
• To build on existing knowledge of public relations
• To learn the tactical skills required for working in strategic public relations
• To develop better communication skills, media relations and writing skills
• To be aware of developments in technology affecting public relations practice

Course content:
• Nature of strategic public relations
• Corporate strategy
• Communication and presentation
• Personal skills for public relations
• Media relations
• Writing for the media
• Exhibition planning and participation
• Online public relations
• Internal communication and intranet
• Corporate social responsibility and sponsorship
• Corporate identity implementation and maintenance
• Issues and crisis management
• Interaction between marketing, advertising and public relations
• Research and evaluation