Strategic Marketing, Brand Management and Public Relations

Course Ref: PR.4   Course Subject: Register for this course

Dates for this course

05/11/12 - 16/11/12

Who should attend:

  • Those whose work involves the planning and implementation of marketing, advertising and public relations operations

Course objectives

  • To carry out a successful integrated marketing campaign
  • To detail the elements of the promotional mix including PR
  • To use advertising to reinforce the marketing operation
  • To understand the relevance of consumer behaviour theory
  • To learn the essentials of planning a campaign
  • To effectively allocate resources
  • To assess and select outside advertising and PR agencies

Course content:
 

  • Segmentation, targeting and positioning
  • Consumer behaviour
  • An overview of key marketing concepts
  • Marketing research
  • Integrated Marketing Communications
  • Product/brand management
  • Public Relations
  • Writing marketing, advertising and public relations plans
  • Media selection
  • Sales promotions
  • Direct marketing
  • Public relations and its contribution to the marketing mix
  • Segmentation, Targeting and Positioning
  • Promotional Planning
  • Planning the Advertising Campaign
  • Media Selection
  • Sales Promotion
  • Public Relations and its Contribution to the Marketing Mix
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It has been a very good and interesting course so far. The lecturers were all very good and friendly and usually make sure that the lectures were understood before they leave. It has been rewarding really, as I am going to use all that has been taught me in the office and general life.

Operations Manager - Nigerian Communications Commission, Nigeria