Dates for this course

05/11/12 - 16/11/12

Who should attend:
• All responsible for maintaining and improving their public
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• Directors, protocol managers, public relations officers
• Those involved in international activities
• Anyone else with a need to understand the changing media environment

Course objectives:
• To build on existing knowledge of public relations
• To become an expert in the tactical skills required for working in strategic public relations
• To learn the nuances of contemporary communication
• To develop better communication skills, media relations and writing skills
• To be aware of developments in technology affecting public relations practice
• To be aware of the key aspects of protocol
• To appreciate the requirements for arranging business travel

Course content:
• Nature of advanced strategic public relations
• Traditional PR and events
• Identifying the audience; the importance of research and evaluation
• MPR - the Marketing Mix/where advertising, PR and marketing create change
• How to seduce with branding, messaging and new angles
• Implementing corporate strategy at all levels, from grassroots to traditional
• Social media management
• Creating and writing social media content and SMPRs
• Impacting the blogosphere
• Communication and presentation
• Personal skills for public relations
• Media relations
• Writing, recording and documenting
• Exhibition planning and participation
• Advanced sponsorship methods
• Planning, organisation and management of protocol duties